Mis à jour le
8/20/2025
3/9/25

Why manufacturers have everything to gain by collaborating with a specialized AI platform rather than developing in-house

Tracklab is an AI-integrated platform designed specifically for industrial needs in compliance, quality and traceability. Unlike generic tools like ChatGPT, it integrates business expertise, structured data architecture, and native integration with existing systems, ensuring reliable, auditable, and rapidly actionable results. It thus offers a strategic, sustainable alternative with a high return on investment in the face of internal developments that are often long, expensive and risky.

Artificial intelligence (AI) has become a strategic lever for the industry, whether to optimize the supply chain, automate processes or anticipate trends through predictive analysis. Faced with consumer solutions like ChatGPT, some companies are considering developing their own internal models, believing that this would be more economical and just as effective. But this approach has many limitations. Working with a platform specialized in AI, designed to meet the specific challenges of manufacturers, offers decisive advantages in terms of reliability, performance and return on investment.

1. A structured and dynamic data model

General purpose AIs like ChatGPT were not designed to handle complex industrial use cases. An expert platform is distinguished by:

  • A structured data model, designed to integrate the particularities of industrial processes (regulatory constraints, business vocabulary, quality standards, etc.).
  • An evolving and dynamic base, which is continuously enriched thanks to field feedback and real use cases.
  • An ability to connect to your internal data, guaranteeing relevant, reliable and contextualized answers.

Developing this type of model internally requires months of work, rare skills, and considerable resources. Our Tracklab platform can be easily integrated into your existing systems (ERP, PLM, MES) and enriches them with artificial intelligence, to improve their performance and operational value.

2. Essential business and sector expertise

Generalist artificial intelligence quickly shows its limits in the face of the specific requirements of industrial sectors. It lacks both business precision and relevant field data. To obtain reliable results, it is essential to develop a regulatory ontology adapted to your verticals (REACH, RoHS, IATF, FDA...) and to form models on your own data sets: safety sheets (SDS), internal audits, supplier certifications, etc.

This work creates a real barrier of entry, based on data quality and business expertise that is difficult to replicate.

This is where a specialized platform makes the difference:

  • It integrates in-depth knowledge of industrial issues (quality, compliance, traceability, logistics).
  • It offers preconfigured use cases, tested in comparable contexts.
  • It offers expert support, capable of translating your operational constraints into concrete AI solutions.

Conversely, an internal team that starts from scratch must not only master the technology, but also build, over time, a detailed knowledge of your industry, which considerably delays operational impact. Our platform gives you access to an AI trained specifically on your field of activity, taking into account the granularity and richness of your business data.

3. State-of-the-art AI expertise

AI technologies are evolving at breakneck speed. A specialized platform is constantly investing in technological intelligence and the updating of its models to incorporate the latest innovations:

  • Optimizing LLMs (Large Language Models) for your specific data.
  • Integration of advanced techniques such as fine-tuning, retrieval-augmented generation (RAG) or supervised machine learning.
  • Adherence to best practices in security, ethics, and data compliance.

Trying to replicate this level of expertise internally requires a team of experienced data scientists and AI engineers, which is very expensive.

4. ChatGPT is not enough for industrial needs

ChatGPT is a powerful but general purpose tool:

  • It does not guarantee business relevance without complex fine-tuning.
  • It does not provide the advanced functionalities necessary for industrial environments (audit, compliance, traceability of responses, etc.).

An expert platform is designed to combine the power of the latest AIs with an architecture adapted to your industrial reality. Tracklab already collaborates with more than 100 companies in the agri-food sector and has optimized its infrastructure to precisely meet the specificities of your businesses.

5. An investment that reduces risks and maximizes ROI

Developing an AI solution in-house may seem cheaper at the start, but the hidden costs (maintenance, updates, expertise, tests) explode quickly. A specialized platform:

  • Accelerate your time-to-market by offering ready-to-use solutions.
  • Reduces the risk of errors and non-compliance
  • Guarantees a faster return on investment thanks to already proven models.

In addition, an expert platform like Tracklab offers a service to monitor your company's compliance, where any AI could not provide expertise related to your challenges.

Conclusion: your competitive advantage depends on your AI partner. In an industrial market where reliability, performance and speed of execution make the difference, relying on a platform integrating specialized AI such as Tracklab is a strategic choice. Instead of reinventing the wheel with expensive and uncertain internal projects, you benefit from expertise, a robust data model, and up-to-date technology, designed for your specific needs. Our platform is the result of reflection between quality experts and engineers specializing in AI to offer you premium support.

Charlotte Picard

Quality Engineer | Tracklab

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